Sharm Tank Vol. 35

Author

Nik Sharma
July 19, 2024

Happy Friday,

We're always focused on the main pillars of performance (think: paid ads, site design, and retention) and seldom give affiliate marketing the spotlight it deserves.

Affiliates are the unsung heroes for growth in so many brands. Yet, the main reason more brands don't dive into it is because managing it can be a real headache.

Managing influencer, ambassador, affiliate, referral, and loyalty programs can feel like juggling a bunch of balls at once…It’s exhausting.

And that’s exactly where Superfiliate comes into play.

This nifty tool transforms every touchpoint into a personalized, co-branded experience that your creators and customers will be excited to share.

The Power of Superfiliate

Superfiliate is a one-stop shop for all your word-of-mouth marketing needs. From social listening and mass outreach to reporting and payouts, it’s all under one roof. The real magic lies in its co-branded landing pages. Unlike the usual affiliate links, these pages offer a unique, personalized shopping experience with curated UGC content, products, and reviews from the creators. This not only strengthens the bond between the brand and the creator but also boosts conversion rates and builds consumer trust.

Why Should You Use Superfilliate?

  • Discovery and Recruiting: Spot the content creators tagging you in stories, reels, or posts on Instagram and TikTok. DM them and invite them to join your program.

  • Creator Communications: Use templates to craft personalized emails and DMs. Deep integrations with your favorite email and SMS providers make it seamless.

  • Co-branded Landing Pages: Drive higher conversion rates with pages automatically customized with the creator's content, favorite products, and personal reviews.

  • Product Seeding: Send mass emails with a one-click link for creators to access their gifts, which are ordered automatically.

  • Comprehensive Reporting & Analytics: Track top-performing creators with insights on AOV, revenue, traffic source, earned media value, and more.

  • Management & Payments: Offer commission or flat-rate payouts via ACH, Venmo, or PayPal to your ambassadors.

Case Study: Graza

Challenge:Graza, a brand known for its high-quality, innovative olive oils (we’ve even written about them in a past newsletter), wanted to expand its market presence and drive sales through influencer marketing. However, they faced challenges in managing multiple word-of-mouth channels and creating a cohesive marketing strategy. Juggling different influencers, tracking performance, and ensuring consistent branding across all channels proved time-consuming and inefficient.

Solution: By utilizing Superfiliate, Graza consolidated all its word-of-mouth marketing programs into a single platform. This allowed Graza to create co-branded landing pages for each influencer, providing a personalized and engaging shopping experience for customers that puts the creator at the center. The platform’s social listening tools helped Graza identify and engage with potential influencers, further expanding its reach.

Results: The co-branded landing pages resulted in a 35% increase in conversion rates. Graza also grew their ambassador program to over 600 people, achieving more than 120% month-over-month growth. In an impressive highlight, one creator drove over $19k in sales in less than 72 hours.

Curious to see how Superfiliate can transform your business? Click here to try it out and don’t forget to mention our newsletter and get one month free!

Now let’s get into some fun stuff…

Skittles Canada's 'MFFLP The Rainbow' Campaign: A Playful Summer Escape

Skittles Canada has launched the whimsical 'MFFLP The Rainbow' campaign, featuring Creed Bratton from The Office. This playful initiative offers Canadians a humorous way to dodge social interactions by responding with a mouthful of Skittles.

The campaign, designed to resonate with Gen Z, is highlighted by a mockumentary-style video where Bratton demonstrates this quirky escape tactic. Skittles' marketing director, Patrick Zeng, emphasizes the brand's commitment to playful escapism. The campaign will be showcased across social media platforms and includes a contest for a chance to win a $10,000 summer getaway.

What Apple’s Partnership with Taboola Means for Brands

Apple’s expanded partnership with Taboola aims to attract new advertisers to Apple News and Apple Stocks. This collaboration seeks to enhance ad revenue by leveraging Taboola’s ad placements, but success hinges on Taboola’s ability to pitch itself as a trustworthy partner.

Known for its low-quality chumbox ads, Taboola must now emphasize its premium advertising capabilities. With this deal, Apple is betting on Taboola to deliver high-quality ads and drive brand engagement across its platforms, marking a significant step in Apple's evolving ads business.

What to Know About Supreme's New Owner, EssilorLuxottica

Supreme has entered a new era with its acquisition by French-Italian eyewear conglomerate EssilorLuxottica for $1.5 billion. This move, just four years after VF Corp's $2.1 billion purchase, signals a significant shift for the iconic streetwear brand. EssilorLuxottica, known for its high-profile eyewear brands like Ray-Ban and Oakley, is venturing into apparel for the first time.

The company aims to preserve Supreme’s unique identity while leveraging its extensive retail and distribution network. Whether this partnership will benefit Supreme remains to be seen, but it certainly marks an intriguing chapter for the brand.

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